Lumière is a refined branding project developed for a fashion student seeking a visual identity that felt minimal, high-end, and emotionally resonant. The concept behind the brand centered on the idea that skin holds memory — a theme that informed both the visual language and overall tone of the identity.

The logo was designed with soft, elegant curves to subtly echo the contours of the human body, creating a sense of intimacy, memory, and movement. This organic approach carried through into the wider brand guidelines, which included a clean, luxurious color palette, refined typography, and a cohesive set of packaging designs.

In addition to the brand identity, we also created a visually rich cookbook-style publication featuring our own photography — blending tactile imagery with editorial layouts to further express the brand’s narrative.

Lumière is a celebration of quiet luxury, memory, and minimalism, brought to life through thoughtful design and attention to detail.