Welcome to my

Mapping Matters

A peek at the places and people that shape my design journey.

people

This section is dedicated to the people who inspire me. Creatives whose work I really admire for a variety of reasons. Some have a distinctive visual style, others have built meaningful practices or told stories that have really stuck with me. Whether it’s their approach to collaboration, the themes they explore, or the way they push boundaries in their field, each of these individuals has influenced how I think about my own path and the kind of work I want to create.

places

This section focuses on studios and creative spaces that really stand out to me. I’m drawn to them for different reasons, some because of the kind of work they produce, others because of their values or aesthetic. Whether it’s their approach to design, storytelling, or how they collaborate with clients and communities, each of these places represents something I find exciting and would love to be part of or learn from soon.

Projects

This section is all about specific projects that have really inspired me. Each one caught my attention for different reasons. Some because of their concept, others for their execution, impact, or originality. Whether it’s the way they tell a story, use visuals, or tackle a challenge in a unique way, these projects have helped shape my understanding of what’s possible creatively and what I’d love to explore in my own work in the future.

Themes

These are the five main themes that structure my map. Each person, project, or studio I’ve included connects to one or more of these areas. If something fits into multiple themes, the coloured dot next to its name will be a blend of the relevant colours, reflecting the overlap.

VISUAL IDENTITY

PURPOSE & MESSAGE

BRAND IDENTITY & STRATERGY

CULTURAL & REGIONAL INFLUENCE

COLLABORATION & COMMUNITY

PEOPLE

ABI CONNICK

DIGITALS BY JANNAH

LEANDRO ASSIS

JESSICA WALSH

SUZANNE RUMIZ

ARTS BY EMDE

KAMKAMI

ABBEY WITHINGTON

JACK WATSON

NEIL SECRETARIO

PLACES

WEDGE STUDIO

THREETENSEVEN STUDIO

BEACH STUDIO

BULLETPROOF

PENTAGRAM

MOOCH CREATIVE STUDIO

HOODZPAH STUDIO

BNG AGENCY

ALMIGHTY STUDIO

ALPHABET

PROJECTS

Brief Club

Battersea Rebrand

The Match Group Matchbook

Wild Thingz Healthy Candy

Futura’s ‘Canta La Güera’

Repurposing Food Waste Design

Lion Pose Skincare Design

“Overlooked 2.0”

Fibre Aware Skincare

Fiore by Tricycle Studios