GutPrint Branding Project

Type - Branding

For this brief, I was tasked with developing the branding and overall concept for a gut health company which offered a DIY at-home gut health testing kit aimed at a younger, health-conscious audience. The product allows users to take a simple swab sample at home, send it off to the lab, and then receive personalised gut health insights.

My approach focused on creating a brand that feels friendly, safe, and accessible, without losing the fun, energetic tone that resonates with a younger demographic. Through playful visuals, approachable typography, and a vibrant but clean colour palette, I aimed to make health testing feel like a positive, empowering experience.

From naming the brand, the unboxing experience all the way to the website interface, every touchpoint was designed to be intuitive, reassuring, and engaging - helping users feel confident in understanding and improving their gut health.